A branding and a new product design project by nendo for Flanders?Co. Ltd. a firm based in Kushiro,?Hokkaido?
that?specializes?in manufacturing and selling of confectioneries.?Hokkaido is located in the north of Japan and is renowned for its dairy farming and the production of its?milk?and dairy products.?
The brand was named?“N”?taken?from the word?“north”?and the logo was kept to a minimal with just a?triangle?
that points to this direction reflecting the firm’s expertise in making confectioneries using?the ingredients of Hokkaido.?